M.B.A. / Academic Year 2024-25 / Batch 2023-25 / Semester III / Specialization Elective Group : Marketing

Services Marketing

Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410314

Digital Marketing

Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410312

Retail Marketing

Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410313

Customer Relationship Management

Catalogue Code: T2121
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Primary Purpose of Course: Entrepreneurship
Course Code: 221410311