M.B.A. / Academic Year 2024-25 / Batch 2023-25 / Semester III / Specialization Core Courses : Marketing

Business to Business Marketing

Catalogue Code: T2152
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410306

Brand Management

Catalogue Code: T2130
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410305