Master of Business Administration/ Batch 2025-27/ Semester II / Specialization Core Courses : Marketing

Consumer Behaviour and Insights

Employability
Catalogue Code: T2888
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410217

Integrated Marketing Communication

Employability
Catalogue Code: T2127
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410218

Sales Force and Channel Management

Employability
Catalogue Code: T2136
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 221410216